Packaging is being called upon to help consumers identify counterfeit Alli. Could you call upon your own packaging to help in the event of a counterfeit attack on your brands?
FDA updated its public health alert about a counterfeit version of Alli 60 mg capsules (120 count refill pack) being sold over the Internet, particularly at on-line auction sites, the agency reported. Alli is an FDA-approved over-the-counter weight loss drug that contains orlistat as its active ingredient. The fake product may contain unsafe amounts of sibutramine, the active ingredient of another FDA-approved drug.
FDA advises consumers to look for certain packaging and labeling elements that exist on authentic products. Counterfeit products are missing lot codes on the outer cardboard packaging, feature incorrectly formatted expiration dates, and lack the safety seal of the real product bearing the words “SEALED FOR YOUR PROTECTION” prominently printed on it. For photo examples, click here.
Have you built in unique packaging and labeling clues that could help consumers spot a fake version of your products?