Archive for October, 2010
Monday, October 25th, 2010
The potential for mobile marketing is vast, for two main reasons.
The best customers are mostly resistant to and largely unaware of traditional advertising. Adults don't necessarily buy into it, and for kids, it's just not cool.
Then also, the mobile Internet as enabled by smart phones allows the extension of Internet ...
Posted in Counterfeiting, Diversion, Internet, Labeling, Marketing, Package Inserts, Printing and Coding | No Comments »
Friday, October 22nd, 2010
Prescription drug abuse is being discussed more widely these days, especially such abuse among teens. As the mother of a "tween" and with grandma living with us, I am thinking more and more about it. Can packaging help?
Interestingly, one potential solution is featured in the video, "A Guide to Prescription ...
Posted in Pharmacies, Safety | No Comments »
Thursday, October 21st, 2010
Today I came across two different stories on the emerging roles that pharmacists are playing in medication therapy management. We received a press release from the National Association of Chain Drug Stores (NACDS) on its participation in the U.S. Senate Health Fair last week in Washington, DC, and later on ...
Posted in Blisters, Bottles, CMS, Compliance Packaging, Healthcare Reform, Labeling, Medication Guides, Medication Therapy Management, Package Inserts, Pharmacies | No Comments »
