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Archive for October, 2010

Internet Marketing Meets the Point of Sale

Monday, October 25th, 2010

The potential for mobile marketing is vast, for two main reasons.  The best customers are mostly resistant to and largely unaware of traditional advertising. Adults don't necessarily buy into it, and for kids, it's just not cool.  Then also, the mobile Internet as enabled by smart phones allows the extension of Internet ...

Searching for a Different Sort of “Child Resistance”?

Friday, October 22nd, 2010

Prescription drug abuse is being discussed more widely these days, especially such abuse among teens. As the mother of a "tween" and with grandma living with us, I am thinking more and more about it. Can packaging help? Interestingly, one potential solution is featured in the video, "A Guide to Prescription ...

Still No Discussion of Packaging

Thursday, October 21st, 2010

Today I came across two different stories on the emerging roles that pharmacists are playing in medication therapy management. We received a press release from the National Association of Chain Drug Stores (NACDS) on its participation in the U.S. Senate Health Fair last week in Washington, DC, and later on ...