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Archive for the ‘Marketing’ Category

New Solutions Debut At Pharmapack

Tuesday, March 22nd, 2011

As presenters at Pharmapack 2011 offered their perspectives on the larger trends driving package design, companies and exhibitors announced packaging innovations and improved delivery systems. Attendees at the Paris venue learned of new bottle designs developed with consumer panels, intelligent blister packaging that underpins trials in telemedicine, and next generation nasal, ...

Internet Marketing Meets the Point of Sale

Monday, October 25th, 2010

The potential for mobile marketing is vast, for two main reasons.  The best customers are mostly resistant to and largely unaware of traditional advertising. Adults don't necessarily buy into it, and for kids, it's just not cool.  Then also, the mobile Internet as enabled by smart phones allows the extension of Internet ...

Intimacy (via Twitter)

Monday, June 22nd, 2009

I'd like to give a shout out to my fellow editor Christiane Truelove, editor-in-chief of Med Ad News and R&D Directions, who reported from the Healthcare Communication & Marketing Association's 2009 event last week, The Family. She shared speaker presentations via Twitter, and on Friday, in particular, my cell phone ...