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Archive for the ‘Gum’ Category

Consider the Point of Consumption

Wednesday, October 26th, 2011

We often talk about making packaging more interesting at the point of sale (POS) to drive patient/consumer interest, but I just heard a better point for you to consider: the "Point of Consumption (POC)." Michael Nieuwesteeg, managing director of the Netherlands Packaging Centre (NVC), who joined me to co-moderate the ...